Inspired by our love of endless summers and exploring new places, Charlie Holiday is embarking on a different kind of adventure. It’s a bold move, and we’d love you to join us as we journey into a new world.  

Charlie Holiday is exploring web3 – the evolution of the internet – through a brand extension we’re calling Charli3 Holiday DGTL. Our new digital presence is represented by our web3 ambassador and avatar, Nova. We’ve also acquired a digital artwork asset, an NFT, from World of Women, a thriving web3 community that celebrates femininity and diversity. Our NFT, World of Women Galaxy #9783, is a colourful work by World of Women co-founder and artist Yam Karkai.

At Charlie Holiday, we’re aligned with WoW’s mission to empower and educate women in the web3 space. Inspired by our NFT WoWG #9783 and our muse, Nova, we’ve created a capsule collection to celebrate diversity and reflect the joyous palette of the work in the resortwear silhouettes and vivid prints so loved by Charlie customers.

Nova / Series 1

Charli3 Holiday DGTL we’ll be exploring the future of fashion within web3 with our first NFT-inspired collection.

Nova / Series 1 takes inspiration from our NFT WoWG #9783, celebrating diversity and the joyous colour palette of the artwork – coral pink, soft peach, lime green and pale blue – in resortwear silhouettes and vivid floral and watercolour prints so loved by Charlie customers.

Through Nova / Series 1 we’ll continue to empower our customers, inspiring confidence and femininity with each wear. 

Meet Nova

To celebrate the launch of Charli3 Holiday DGTL, we’ve created the quintessential Charlie girl – our avatar and ambassador, Nova.

Confident and feminine, she lives to travel and explore, always seeking an endless summer, a new destination. Nova’s perfect weekend involves a stroll on the sand and a dip in the ocean, maybe a little island hopping. Later you’ll find her relaxing poolside and planning her next tropical escape with friends over a cheeky margarita as the sun sinks low.

Look out for Nova, she’s the face of Charli3 Holiday DGTL, and she’s set to showcase our beautiful collections.

Charli3 Holiday DGTL & NFT's

As part of our exploration of web3 via Charli3 Holiday DGTL, we’ve acquired a digital artwork asset, an NFT, from the highly acclaimed World of Women Galaxy.  

Wait, what’s an NFT? 

An NFT is a non-fungible token, in this case, a unique digital art piece that we now own exclusively. Our NFT, WoWG #9783, is a colourful, evocative work created by the World of Women co-founder and renowned artist Yam Karkai. With its vivid hues and raw femininity, WoWG #9783 really speaks to us as creatives. Its acquisition makes Charlie Holiday a collector in the world of web3. 

Why web3? 

At Charlie Holiday we take inspiration from all over. We’re big thinkers and early adopters, and we’re focused on the future – and web3 will be a huge part of that. We’ve been watching this space for a while now. We’re captivated by the future of NFTs and what they can and will achieve: from community building and positive social impacts to exclusive brand access and VIP events. We know it’s not just a passing fad, and we’re in it for the long term. We know women can contribute so much to web3 and we want our customers to join us on this amazing journey of discovery.  

ABOUT WORLD OF WOMEN

World of Women – the creators behind our NFT – is a collective, a thriving community that supports digital artists and celebrates diversity, inclusivity and equal opportunity in the NFT and web3 space. Since its early inception, NFT creation has been largely male dominated, with female artists representing only 5% of NFT sales prior to November 2021. In 2021, four like-minded friends created World of Women (WoW) to promote and support female artists in the NFT space. WoW aims to increase diversity, educate NFT enthusiasts and welcome a new generation of creators and builders into the web3 community.  

At Charli3 Holiday DGTL, we’re aligned with WoW’s mission to empower and educate women and support diversity in the web3 space. We believe in supporting women and our talented, female-led in-house design team creates unique pieces and works with exceptional female artists to develop original prints exclusive to our brand. And just like WoW, we hope web3 can become more accessible with greater diversity, a thriving community for modern, stylish women